Top 5 Social Apps Performance in Middle East Q2 2024

In Q2 2024, the performance of the top five social apps—TikTok, Facebook, Instagram, X, and Threads—on a unified platform in the Middle East exhibited varied trends in downloads, revenue, and active users.

TikTok saw a significant rise in weekly revenue, peaking at around $3.4M in the final week of May. Weekly downloads also increased, reaching approximately 466K in the week of June 10. The app maintained a strong user base with active users growing from 31M to over 32M by the end of the quarter.

Facebook experienced a steady increase in weekly revenue, peaking at $66K in the final week of June. Download numbers fluctuated slightly, with a high of around 349K in early April. The active user count remained stable, consistently hovering around 33M throughout the quarter.

Instagram observed a notable increase in weekly revenue, reaching $206K in the last week of June. Downloads remained relatively stable, peaking at around 298K in mid-June. The app maintained a consistent number of active users, around 24M, throughout the quarter.

X experienced a decline in weekly revenue, dropping to approximately $133K in mid-June. Downloads fluctuated but peaked at around 135K in early April. Active user numbers remained steady, around 14M, over the quarter.

Threads did not generate any revenue but showed growth in downloads, particularly in early June with 181K. The app's active user base peaked at around 2.4M in early June, followed by a slight decline towards the end of the quarter.

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